About US

Live By Virtue is a New York based lifestyle brand influenced by philosophy and human morality. It was established on August 2015 when I went through a life changing phase that changed my perception on life and how we as humans treat each other.

Aristotle believed that the function of a human was to engage in an activity of the soul in accordance with virtue. Virtues are the essence of our character and when we cultivate them, we take the helm of our own life, redirecting its course with purpose toward greater happiness and fulfillment.

“I am just a mere Second.”